#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Tagged: digital campaign
Net Neutrality: The debate rages on
Before adding to the ongoing debate on Net neutrality, maybe one must begin by thanking John Oliver and his team for simplifying the geeky notion...
Sparkline joins forces with Gigya, uberVU & Ooyala
Singapore-based data analytics consultancy Sparkline has partnered with three of the world’s most innovative technology companies, Gigya, uberVU and Ooyala, in a move which will...
Akamai strengthens APAC Team with 4 senior appointments
Akamai Technologies, Inc, the global leader in Content Delivery Network (CDN) services, has made significant additions to its team in Asia Pacific and Japan. Michael...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
Dog sets up shop in Indonesia with eyes on ASEAN region
Following a year of significant growth in 2014, creative agency Dog has opened a new office in Jakarta to service existing clients, while planning to...
Fatfish spinoff iCandy Interactive to IPO at US$31mil value
ASX-listed venture investment firm Fatfish Internet Group Ltd (FFG) said that iCandy Interactive Ltd, an intended spinoff of its mobile games assets which it aims...
Epsilon Hints at Changes To Its Conversant Business
Epsilon is going through changes as it continues working towards integrating Conversant, the company formerly known as Valueclick, which it purchased it for $2.3 billion...
How Nars is bringing modern luxury to social media
At the peak of Nars cosmetics’ most recent social media campaign, the associated hashtag was mentioned in 30 tweets every second. ‘Breakthrough,’ which the luxury makeup brand launched in...
DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk
DV pre-bid solutions deliver maximum performance for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced that the...
‘Arbitrash’ Is Everyone’s Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Vizeum ignites Spark in APAC
Vizeum has launched Spark@Vizeum in the Philippines– a search for the hottest start-ups in Asia Pacific building on the success of the Spark@Vizeum initiative in...
Attracting eyeballs through native
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
Trending in India: Twitter celebrates Rahul Gandhi’s return
Amidst conversations on net neutrality in India and the ecommerce giant Flipkart pulling out of Airtel Zero, another development in India that was trending and...
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
