Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
Tagged: digital campaign
China, India lead mobile shopping globally
Supporting the mobile boom in India, shopping through mobile devices expected to rise in 2015; consumers in China and India lead the way, according to...
Mobile leads the way for FB traffic in Hong Kong
About 83 per cent of all content posted by Hong Kongers on Facebook during summer last year was via their smartphone, according to a global...
Shripad Kulkarni is Vizeum’s India MD as S Yesudas pursues new role
After serving as the Managing Director of Vizeum India for over six years, S Yesudas, has decided to pursue new interests, moving on from his...
Ronita Mitra quits Vodafone India
Ronita Mitra has resigned as the SVP and Head of Brand, Media, Digital and Consumer Insights of Vodafone India. Sources close to the development have confirmed the...
Personalization Shouldn’t Always Come First
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Microsoft Almost Won Digital Advertising
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Picard,...
UDigital names digital media venture Arré
UDigital, the recently announced digital media venture founded by Ronnie Screwvala, B.Saikumar and Ajay Chacko, announced its brand name. The venture is called Arré. The...
Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?
Using trading models originally designed to secure pricing guarantees for 18th century agricultural traders, ‘media futures trading, is at the very vanguard of the ad...
ATS SG Spotlights Need for Open Data Systems, Not for Walled Gardens
Delegates at this year’s ATS Singapore express concerns over the growing presence of walled gardens and their impact on audience data, pointing to the need...
SE Asians most likely globally to trial new product offerings
Southeast Asian consumers lead globally in the affinity to invest new products. Around 73 per cent consumers in the region say they purchased a new...
Michael Lebowitz, Big Spaceship Founder & CEO, to Chair 2015 IAB MIXX Awards Jury
Lebowitz to Guide Debate and Decision-Making Among Jury Panel of 39 Top Creative, Brand, Agency & Media Leaders NEW YORK – The Interactive Advertising Bureau...
Total Automation May Put Publishers Back On The Map
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris O’Hara,...
Share Of Attention: Advertising’s Newest Time-Based Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why innovation is a must for brands, agencies & startups
Innovation is a must to thrive in today’s world of business for organisations of all sizes. On one hand, large companies face unprecedented demand for...
Big data software to grow by 50%: Ovum
The big data software market will grow nearly six fold by 2019, according to a report by Ovum. The report highlights that while big data...
