Vietnamese are mobile first on Facebook
Out of 20 million Vietnamese who use Facebook every day, around 17 million access the platform daily on mobile, according to a TNS study. The...
Tagged: digital campaign
Ban on a website? Here’s how you can beat it
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
Switched on Media adds 12WBT to its client roster
Following a competitive pitch, STW’s digital marketing agency Switched on Media (SoM) has added the Michelle Bridges 12 Week Body Transformation (12WBT) to its client...
LinkedIn launches Influencers in Brazil; Terra Networks focuses in programmatic; data boosts Dutra Maquina’s revenue by 500%
This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data boosted revenues by 500%; massive...
Understanding the Complexities of the Programmatic Advertising Value-Chain
The IAB run a number of Trading Councils, covering a multitude of industry sectors, including ad ops, video, search, social, and display marketing. Council delegates are...
Sonu Nigam is Socialathon Person of the Year 2015
For utilising social media platforms as a vital means to connect with fans or voicing thoughts and opinions unabashed, Sonu Nigam, renowned celebrity singer, was...
#sowhoknew: Bad things happen to good robots…
The Terminator movies would have you believe that humankind should be very afraid of robots. But given the sad demise of hitchBOT, found beheaded and...
Jack in the Box bags Socialathon Independent Agency of the Year
Jack in the Box Worldwide (JITB) walked away with the top honour – Agency of the Year (Independent), at Socialathon India 2015. The jurors screened over...
PHD India is Network Agency of the Year at Socialathon India ’15
The star-studded award night of Socialathon India 2015 saw PHD India walking away with the top honour – Agency of the Year (Network). The jurors...
Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns
– 91% increase in campaigns choosing to target with TV data – 11x increase in number of cross-screen campaigns since last year NEW YORK –...
What The Past Says About The Future Of Ad Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
NYT Grows Digital Revenue 14%, Subscriptions Surpass 1 Million
AdExchanger | The New York Times’ digital business grew both in subscriptions and ad revenue in Q2. Digital revenue grew 14% to $48.3 million because...
Mcommerce sales near $15 bn in South Korea
South Korean consumers will spend nearly USD 15 billion this year on retail purchases via their mobile device, according to an eMarketer estimate. In total,...
How did SG50 play out on social media?
In the month leading up to Singapore’s Golden Jubilee celebrations, Singapore took to social media to celebrate, share and reminisce. There have been more than...
Mobile accounts for 27% of ecommerce sales for SE Asia
About 40 per cent of global eCommerce transactions involve multiple devices prior to purchase, highlighted Criteo in its Q2 results. Mobile commerce accounted for 27...
