Singapore leads in cross-screen users in Asia
Singapore, Australia, and the Philippines boast the highest percentage of cross-screen users operating three devices. Users with three devices are setting the trend for multi-device...
Tagged: digital campaign
Banner ads can be creative & effective
Banner ads have been around since 1994, almost as long as the consumer internet. But let’s face it, we’ve been there and done that. So...
A War For Digital Privacy Is Raging But Gaps In Knowledge Remain
AdExchanger | Technology is advancing so rapidly that industries have little time to update their privacy policies to comply with social norms, regulations and legislation,...
unBOUND London
30 November to 1 December, 2015 London, UK unBound London is the UK’s most exciting innovation festival connecting leaders and growth stage companies from digital...
73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Viewability: A Terrible Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Omnicom’s Jonathan Nelson on why cautious optimism is good
Every smart play first gets its basics right. The ‘sexiness’ of technology, the high of acquisition stories, the temptation to take a big risk is...
The curious case of branded apps
Mobile apps have officially exploded. Stumble into any of the appstores and you are greeted with literally millions of apps that you can download on your...
IAB and Podcast Networks to Seek Advertisers at Format’s First Broad Upfront
The Interactive Advertising Bureau is testing the podcast marketing waters with a special fall upfront featuring 20-minute presentations from digital audio’s big guns. AdLarge, Midroll,...
Mobile now accounts for 49.7% of China’s retail ecomm sales
Retail mcommerce sales will reach USD 333.99 billion this year in China, according to eMarketer, up 85.1 per cent from 2014. This highlights that mobile...
#SG50: How the community could have helped global brands
As the celebrations of SG50 are over, it is time for reflection on this incredibly meaningful and momentous milestone for Singaporeans. You only needed to...
Why charities need better ad campaigns
It’s mid-summer. Time for the Western world to chill out. Time for reflection. This meditation leads us to make a commitment en masse to change...
Mobile Marketing Driving Back-to-School Digital Shopping Surge
Mobile has never before played a more significant role in the growth of digital back-to-school shopping. According to the findings of a new survey, 89%...
Advertisers Need to Gear Up for Next-Gen Technology (And Its Data)
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Standardization And Imagination Can End Programmatic’s Creative Wasteland
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
