DoubleClick Digital Marketing helps you create, bu…
DoubleClick Digital Marketing helps you create, buy and manage your mobile and video campaigns lnkd.in/e39H9U
Tagged: digital advertising
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
JUMP New York 2013 Presentations
Presentations from Econsultancy’s JUMP New York, online and offline marketing all joined up, event on January 30, 2013. Over 7500 digital marketers attended to hear...
French Market Consolidation: LeadMedia Buys Gamned To Leverage Clients’ Data Assets For Real-Time Targeting
In what is being seen as a strategic buy, LeadMedia announced this morning that it is acquiring Gamned, a leading independent trading desk in France....
WWE Trying Another Bold Social Media Experiment
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
TBWA appoints DAN president
Global – TBWA’s Digital Arts Network has appointed Stuart Sproule as president of its worldwide operations and global digital accounts. Source: Marketing Interactive
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
Unilever Pairs With Samsung, Sony as Digital Spend…
Unilever Pairs With Samsung, Sony as Digital Spend Rises lnkd.in/UxHt7P
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Rapp creates new experientialist role
Malaysia – Rapp Malaysia has hired Walter Teoh in the newly created role of experientialist to enhance and expand the agency’s integrated creative portfolio. Source:...
In Digital, Value is in the Eye of the Beholder
Gannett’s Steve Ahlberg, Federated Media’s John Battelle and Pubmatic’s Rich Sobel weigh in on how to balance costs and benefits. Via digiday,com
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
StanChart pumps marathon up on Facebook
Hong Kong – Standard Chartered Hong Kong has raised more than HK$75,000 by matching Facebook likes for this weekend’s marathon. Source: Marketing Interactive
McCann shakes up top management
Malaysia – Tony Savarimuthu steps down as CEO of McCann Worldgroup Malaysia to head new agency MerdekaLHS. Source: Marketing Interactive
