Answering the Call: Ad Ops In a Native World
Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on...
Tagged: digital advertising
A Segue From The Supply Chain: SAP’s Digital Marketing M.O.
As enterprise technology companies race to make their respective suites the digital marketer’s platform of choice, building or acquiring to fill product portfolio holes becomes...
Charting A Path To In-House Programmatic
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
First- Or Third-Party Cookie? Wrong Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Infographic: The New SEO Strategies That Work
A new infographic from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age...
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Mobile, Programmatic Media Draw Advertiser Budgets In Q4
With mobile accounting for more than 39.7% of all online traffic this Thanksgiving weekend – a 34% increase from Black Friday 2012, according to IBM’s...
Answer These Questions Before You Bring Programmatic Buying ‘In-House’
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
‘Programmatic’: Old Word, New Meaning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Rubicon Project Expands Operations in France, and Promotes Julien Gardès as Managing Director Southern Europe
William Salmon-Lefranc moves from London to Paris PARIS – Rubicon Project®, which operates the industry’s largest independent real-time trading platform for digital advertising, continues the evolution...
Comic: Marketing Tech
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP...
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
