WPP Agency Maxus Names Jonathan Adams Chief Digital Officer
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media...
Tagged: digital advertising
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges...
Beware Of Publishers’ Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by John...
New Marketers Added to Ad Age Digital Conference San Francisco Lineup
Top marketers from Old Navy, Nickelodeon, Target and Tequila Avion have been added to the Ad Age Digital Conference San Francisco lineup. They join executives...
Digerati50: Turning chance into a thriving business
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
How To Build A Programmatic Sales Team
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Brian Mikalis, senior vice...
Comic: Cross-Device Cook-Off
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Axiata looks at possible tech acquisitions
Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Google gobbles Gecko
Google recently acquired the mechanical engineering and product-design company Gecko Design Inc. to strengthen the design expertise of Google X, Google’s state-of-the-art facility of technological...
Comic: Probabilistic Meets Deterministic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
OMD Malaysia names Kelvin Lim as its new Digital Director
OMD Malaysia has appointed Kelvin Lim as its new Digital Diretor. In his new role, Kelvin reports to Margaret Lim, Managing Director at OMD Malaysia...
Online fashion media makes it to The List
The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience. A. Asohan...
