AdExchanger | As agencies face increasing pressure to produce more content with shrinking budgets, some are streamlining production with in-house capabilities. At least, that’s what...
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
AdExchanger | Comcast’s drumbeat of new video services is designed to support content parity across devices rather than to create a cord cutter’s alternative, per...
AdExchanger | Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in...
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most...
The recent ban on porn by the government of India sparked countless arguments over a citizen’s right. India banned more than 800 websites. The country...
Self Serve Direct, a white-label, Automated Guaranteed platform, opens up a publisher’s sales funnel and empowers digital sales teams to focus on larger, higher value...
AdExchanger | When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its...
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really...
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Suggesting Videos Facebook is testing a way for video content creators to...
AdExchanger | Since Yahoo’s maligned acquisition of Tumblr, many insiders have questioned its value as a marketing tool. Yahoo has made some overtures toward answering...
It has been a busy week for the ecosystem, and for DNA! While MDeC works to strengthen the gaming ecosystem, DNA does the same by...
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