For Publishers, Pennies Don’t Build Empires
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler, president...
Tagged: content
FTC Issues Native Ad Enforcement Policy: Disclosure Must Precede The Click
AdExchanger | Advertisers, ad tech companies and publishers pay heed: The Federal Trade Commission (FTC) released an enforcement policy Tuesday that outlines which forms of native...
Equity For Tech: Motherly Pairs With Quintype For Data-Driven Publishing
AdExchanger | Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building...
Ooyala Unbundles Leading Video Analytics Solution, Ooyala IQ, Built to Drive Revenue Through Real-Time Audience Analytics and Insights
Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players London, UK – Ooyala, a Telstra subsidiary and...
Washington Post CRO Jed Hartman: If Content Is King, The Platform Is Queen
AdExchanger | Have you looked at The Washington Post’s website lately? The storied publication is enjoying a breakout year. In October, it posted 66.9 million...
Solving the native advertising conundrum: How to measure success
By StackAdapt It’s the million-dollar marketing question: How do I measure the financial return of my content distribution efforts? There’s industry-wide confusion as to how...
Time Inc. Has Mobile Gaming On The Mind With Trivia Crack Partnership
AdExchanger | Why did Time Inc. decide to partner with Etermax, the Buenos Aires-based game studio responsible for the hugely popular app Trivia Crack? a)...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Added Value names new MD following sustained growth
Global marketing consultancy Added Value, part of STW Group, has promoted Dennis Wong to the position of Managing Director, Australia. One of the country’s leading...
What running a marathon taught me about business development
Maggie O. Connors is director of business development, J. Walter Thompson New York This time each year, I become a bit nostalgic. Not just because...
Snapchat Adds to Native Ad Arsenal With Sponsored Lens
Snapchat’s ad formats are growing ever closer to its traditional content. A year after debuting its first ad product, one that siloed brands within users’...
New Rocky Movie ‘Creed’ Becomes First Twitter Moments Advertiser This Weekend
Twitter isn’t wasting any time making money from its newest feature, called Moments. The new product, which debuted two weeks ago as a way to...
Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views
AdExchanger | Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic...
Chromecast support now, original content coming: Hooq CEO
DNA editor Keith Liu sat down with Hooq chief executive Peter Bithos for an exclusive interview on topics ranging from competition, content and piracy, to...
Creative Crowdsourcing Site Plays With Mattel Toys
Mattel is working with Tongal, an online community of artists, to create fresh videos featuring classic properties such as American Girl, Barbie, Hot Wheels and...
The Odyssey Sets Course To Attract Advertisers
AdExchanger | Upstart publishing platform The Odyssey is reminiscent of fellow “platishers” like Medium, Thought Catalog and Slant News. Its twist is to cultivate pods...
