LinkedIn Announces Acquisition of Pulse
Moments ago, LinkedIn released a public statement confirming its acquisition of Pulse, which is owned by Alphonso Labs, Inc. The transaction is valued at approximately...
Tagged: content
Does Sponsored Content Have a Labeling Problem?
In a still somewhat nascent field, there are few standard practices for how to tell readers something’s an ad that just acts like editorial content....
How EA Acts Like a Newsroom Without a Newsroom
The gaming brand doesn’t have a physical newsroom to create content, but it does organize its various content creators to operate with a newsroom mentality....
How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience. Source: ClickZ Asia
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Native Advertising Is Bad News
Publishers are putting their credibility on the line with the current frenzy around sponsored content, argues Mediassociates’ Ben Kunz. Via digiday,com
European visual content marketing trends [infograp…
European visual content marketing trends [infographic] lnkd.in/9kJc6T
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
Cracked Tears Down Editorial, Advertising Wall
The Demand Media property deploys its editors to work directly with advertisers on sponsored content. Via digiday,com
WWE Trying Another Bold Social Media Experiment
WWE will present the first ever Social Media Smackdown tomorrow on live television. The program is being billed as social media television event that will...
Nielsen to recognize that TV viewing doesn’t always involve a TV: report
But when it comes to the measurement of content consumption, key metrics lag behind our multi-screen world. This is particularly evident in the world of...
Online Testing Essentials: An …
Online Testing Essentials: An overview infographic on what online marketing activities to test: http://t.co/0ig16YyN
Marketers Who Share Content Dr…
Marketers Who Share Content Drive Traffic, Gain Customers [INFOGRAPHIC] http://t.co/vYiBydk3
How to Market Your Content on …
How to Market Your Content on the Asian Internet: http://t.co/GkSVsC5h
Infographic: How, When & Where…
Infographic: How, When & Where People Share Content: http://t.co/Vg8oQTI8
