Gartner’s Data is Music to a Mobile Marketer’s Ears
Given the profound importance of smartphone adoption to the expansive and effectiveness of mobile marketing, the latest data from Gartner is all but certainly good...
Tagged: content
5 Strategy Secrets from Email Marketing Experts
Cost effective and highly impactful, email marketing remains a vital part of every comprehensive marketing plan. Thanks to the battle-tested tactics of veteran email marketers,...
Pre-Rolling in the Deep
Just because YouTube pre-roll advertising costs significantly less than TV commercials, should the quality and relevance of that content suffer as a result? Source: ClickZ...
3 Ways in Which Big Data Is Transforming Social Video Marketing
When it comes to “big data,” there is one question that content marketers want the answer to: can big data help us make The Next...
SMS Marketing Comes of Age at mobileStorm
For more than a decade, mobileStorm has been an industry-leading provider of email, mobile, and social communication tools and technologies for a host of diverse...
Mobile Devices ‘Killing’ Your Local Newspaper Photographer
The Chicago Sun-Times, one of the nation’s largest and most respected newspapers, has almost entirely eliminated its employed photography staff. Is the newspaper cutting out...
The Story Lab’s Strategy for Good Content
The Story Lab’s Angela Courtin explains how brands should create and amplify content. Via digiday,com
Publisher Meets Production House
HomeMade Modern is integrating brands with its popular instructional content. Via digiday,com
Digiday’s Best of The Week
Pitchfork’s content bet, PR stereotypes, and out-of-home programmatic ads were among the top stories on Digiday this week. Via digiday,com
The Price of Original Content
When the name of the game in publishing is volume, shortcuts are the norm. Via digiday,com
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
The Agency Role in Brand Content
The pressure is on agencies to deliver their content promises. Via digiday,com
Save the Date: ATS London Returns September 10 2013
Save the date, ATS London 2013 is returning Tuesday September 10. ATS London 2013 signals evolution. We believe that the past three years have transformed...
Irrelevant Content: SEO Impossible
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here’s why. Source: ClickZ Asia
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
Tapjoy Behind Launch of PopcornflixGOLD
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD....
