News Corp’s Heat Street looks for libertarian digital niche
Last Monday, News Corp launched Heat Street, another entrant in the U.S. political commentary landscape, a center-right publication that aims to champion free speech. At the...
Tagged: community
The Catch-22 Of Ad Fraud And Verification
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Will Google’s New Meta Ad Exchange Be Named ‘Monopoly’?
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings,...
Starwood’s taking hotel reservations from Instagram
Everyone wants to use Instagram for sales, and Starwood’s hacking it to drive reservations. The hotel chain’s Tribute Portfolio brand is partnering with shopping platform...
Are Ad Blockers A Signal Of User Choice?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price,...
In Praise Of Complexity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: Winners never quit and quitters never win…
Vince Lombardi one of the most successful coaches in the history of American Football, but he also had an uncanny knack of providing some of...
Virtual Reality For Marketers: Think Experience, Not Interruption
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers See Rising Premium On Mobile Advertising
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior...
Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Ad Tech Must Cure Its Metric Vertigo
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
MDeC’s 2020 vision to make Malaysia a regional BDA hub
MDeC has set a target date of 2020 to make Malaysia a regional hub for Big Data Analytics, announces the Asean Data Analytics Exchange and...
