Lower Fill Rates Protect User Experience And May Make Publishers More Money
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: community
The Art Of War In Facebook Advertising
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Rise of the user-generated content tribe in Instagram marketing
I love Instagram. And yes, hashtags too. The more, the merrier in fact. I am always amazed at the amount of creativity you find on...
The Truth About Cross-Device Data Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
In-App, In-View And On-Point
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: 6 things that money can’t buy in business…
The Beatles told us that money can’t buy you love. But in business, arguably, that doesn’t really apply that much. Apart from love, according to...
Apple invests $1 bn in Uber’s competitor in China, Didi Chuxing
Didi Chuxing, a mobile transportation platform, has secured USD1 billion in DiDi, creating the single largest investment the Company has ever received. Through this investment,...
Instagram gets a new look
Instagram launched a new look for the platform including an updated icon and app design for the main Instagram app, and a new unified set...
ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch
On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new contract terms for media agency...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Maybelline Indonesia doubled its engagement on Instagram
Maybelline Indonesia partnered with Lion & Lion to create an Instagram content strategy that would drive engagement and follower growth for the brand locally. Background...
Facebook opens Malaysia office; appoints JWT’s Nadia Tan as head
Facebook has officially opened its office in Kuala Lumpur, Malaysia. This strengthens Facebook’s investment in Malaysia and commitment to help connect people with the businesses and moments...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Where’s A Publisher’s Place In Our ‘Content Everywhere’ World?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Gatz,...
Advertising drives up FB’s Q1 revenue; new stock shares proposed
It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift....
