If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
Tagged: community
Prime M&A Targets: Ad Tech Companies That Own Customer Relationships
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marketers Need To Reset Their Pricing Expectations
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook Blocking the Ad Blockers: The Industry Reacts
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology...
Winter Is Coming To Ad Tech: Obliteration Not Consolidation
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
No, CMOs Should Not Think Like CTOs
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Need Dedicated Pre- And Post-Sale Support Teams, Not Hybrids
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jaclyn Stewart,...
New from HI-FI: ‘Tagcasting’ Helps Publishers, Businesses, and Individuals to Prosper with LIVE Video
HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...
Imgur’s Quest To Create Upvoted Ads
AdExchanger | For most of Imgur’s history, the bootstrapped company sold ads programmatically. And with 150 million unique visitors and 6 billion page views globally,...
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Has Programmatic Finally Hit Bottom?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
