How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Tagged: commercial
How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market
Ciaran O’Kane, ExchangeWire, global editor, muses over the potential impact of WPP’s GroupM arm apparently halting the purchase of ad inventory from open exchanges. In this...
MMA adds to APAC Board of Directors; Ashutosh Srivastava is new Chairman
The Mobile Marketing Association (MMA) has added seven new industry leaders to its APAC Board of Directors. Elected by the MMA’s APAC membership, new board...
WPP awarded Holding Co award @Cannes Lions fourth time in a row
The Cannes Lions International Festival of Creativity has named WPP as Holding Company of the Year, for the fourth year running. The award followed the...
Audio Is The New Frontier Of Programmatic
The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services, is just the latest in...
42 APAC entries to compete for Cyber Lion; Australia, Japan, India lead
The Cyber Lions jury at the Cannes Lions International Festival of Creativity named 311 entries globally in the shortlist. Of this, APAC contributes 42 entries....
‘Employee of the future’: Bridging media’s church-state divide
As The New York Times’ Innovation report recently highlighted, the changing realities of the industry demands that publishers rethink the church-state divide. But a new breed...
Adobe Turns to Humor for First Network TV Ad in Over 10 Years
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only...
Why SMS Is The Next Evolution of 1:1 Marketing
The following is an exclusive guest contributed post from Barbara Palmer, Chief Revenue Officer of CallFire, a cloud-based text and voice platform. A recent article...
The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it also continues to place programmatic...
Coffee with Cheuk Chiang: Inside the mind of Omnicom Media’s APAC boss
At around this time last year, the media agency business was abuzz with conversations around change of guard at the Omnicom Media Group Asia Pacific...
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Canon experiments with street screens in Hong Kong to support new launch
Canon is geared up to make some noise around the launch of Canon EOS 70D. A mid-range digital SLR camera, Canon EOS 70D, hopes to...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
Kantar, SecondSync… Why measurement is key to Twitter
Twitter is working aggressively to make a place for itself as the dominant second platform with television viewing. While many recognise that Twitter has successfully...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
