‘We’re dead serious about the cloud,’ says Google
It’s getting the edge customers to burnish its enterprise credentials, but Google will need to work harder to get more traditional organisations, Edwin Yapp reports...
Tagged: cloud
Google’s cloud coming of age
At its first global cloud computing conference, Google is expected to lay out its plans for taking on the traditional cloud giants, Edwin Yapp reports...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
Publicis.Sapient Acquires Vertiba, Strengthens Its Salesforce Support Capabilities
AdExchanger | Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not...
Singapore prepares cloud outage incident response guidelines
Singapore has unveiled a set of Cloud Outage Incident Response (COIR) guidelines to assist in business continuity management and disaster recovery plans. Via DNA
Big Ideas, Big Data, Big Awards: Adobe Data Science Symposium Set for May 26
Adobe, a leader in digital marketing innovation, has announced the fourth annual Adobe Digital Marketing Research Awards and third annual Data Science Symposium. The events...
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
Brightcove Study Reveals the State of Interactive Video in Marketing
Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading...
Surge in Marketing Automation Deals Reflects Marketers’ Business Needs
Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals only accounted for 7% of...
IBM Closes Weather Co. Deal, Updates Brand’s Logo
IBM” image=”http://%%img_server%%/images/bin/image/x-large/TWC_IBM_Logo20160129.jpg” url=” ” /> IBM said Friday it closed the deal to acquire The Weather Company’s B2B, mobile and cloud-based properties. This includes weather.com,...
Alibaba’s revenue jumps 32% despite China slowdown
Alibaba posted strong results in the fourth quarter of 2015, despite the slowdown in the Chinese economy. The revenue for the Chinese ecommerce giant was...
Welcome to the Year of the Customer
2016 – the Year of the Monkey looks set to be a year of change, not just in the technology sector but in every industry,...
Oxigen MCL appoints CricHQ as Tournament Technology Partner
Oxigen Masters Champions League that is set to begin on the 28th of this month, has appointed New Zealand based CricHQ as the tournament’s technology...
E-commerce to ignite APAC cloud growth
The savvy Asian consumer knows that the best e-commerce platforms are friction-free and easy to use, and cloud computing providers are taking note, writes Conor...
