Microsoft Board Pushing for Faster Shift to Cloud Products
Board members at Microsoft are grappling with a growing concern: that the company’s traditional software business, which makes up the majority of its sales, could...
Tagged: cloud
Salesforce Goes On The Ecommerce Offensive With $2.8B Acquisition Of Demandware
AdExchanger | Salesforce dropped $2.8 billion on ecommerce platform Demandware on Wednesday, which will underpin the creation of Salesforce’s latest business line: Commerce Cloud. The...
The Truth About Cross-Device Data Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Google extends Universal App Campaigns to iOS
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
The 6 challenges of digital transformation
The Titanic seemed unsinkable. However, it did not anticipate the Iceberg that broke its pace. Digital disruption is the iceberg that companies must anticipate as...
Alibaba’s revenue rises 39% with increase in online shopping in China
Alibaba recorded a revenue of RMB 24,184 million (USD 3,751 million), in the fourth quarter with an increase of 39 per cent year-over-year. China retail marketplaces...
Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability
AdExchanger | With additional reporting by Kelly Liyakasa. Rovi Corp., a maker of cloud-based analytics technology for TV and media companies, revealed Friday it would...
Google’s enterprise cloud play seems rather … cloudy
Google may have been the cloud pioneer, but in the enterprise space it is playing a catch-up game and really needs to be more forthcoming...
Should Gender Equality in Ad Tech Be a Discussion Topic at ATS London?
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One of the topics up for...
Alphabet’s Earnings Miss Forecasts
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (21 April), announced financial results for the quarter ended March 31, 2016. Google continues to prop up the company’s...
Experian Marketing Services’ Annual Global Study Finds that the Top Challenge and Priority for Marketers is Knowing Their Customers
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
33Across Integrates New Audiences Into Oracle Data Cloud
Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace NEW YORK – 33Across, a publisher monetization platform and programmatic...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
Malaysia in 4G mode while others mull 5G: Ericsson
With the perfect storm of 5G, IoT and the cloud, digital disruption is coming to every industry in Malaysia, argues Ericsson senior exec Todd Ashton....
Businesses in Malaysia more cloud-ready than Singapore: Study
Malaysian businesses are more cloud-ready than those in Singapore, according to the new Cloud Readiness Index (CRI) 2016 study recently released by the Asia Cloud...
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
