Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
Facebook’s advertising initiatives in the fast growth markets, that the social media network has based on market- specific insights and nuances, have delivered noteworthy results....
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions....
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist...
The FT published an article documenting the levels of online ad fraud present on a recent Mercedes-Benz campaign earlier this week bringing the debate to a more...
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after being cited in a critical...
John Battelle is executive chairman of sovrn Holdings, a programmatic advertising and publishing platform. He’s the founder of Federated Media. Before the rise of programmatic...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 21/05/2014
Taboola widget on Entrepreneur magazine’s website.” class=”rightrail” credit=”” image=”http://%%img_server%%/images/bin/image/rightrail/Taboola.jpg” url=”” /> Third-party publishers of headlines and images at the bottom of news articles that link...
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as...
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
As technology impacts everything in its wake, it is not surprising to see its impact on households as well. In the Asian region, the Asian...
Online media and advertising technology provider, Innity, has launched Engage+ Mobile – a suite of mobile advertising tools including mobile ad units and engagement metrics...
Analysts Predict Mobile Internet Usage to Overtake Desktop by End of 2014 Mobile World Congress 2014 BARCELONA, Spain – MassiveImpact Ltd the world’s leading provider...
Offers insight into financial motives of hackers, and basic security tips for brands MADISON WI – MdotLabs, the leading media security platform, warned today of...
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