Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
Mobile and social media have proved to be platforms that consumers are spending significant time on but marketers are still decoding the right approach to...
Social networks are significantly influencing online shopping choices of Asian consumers. The trend is most prominent in China and India. According to a recent A.T....
Dentsu Aegis Network has set up a new management structure for its business in China with the objective of integrating the two brands completely as it has...
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
Xaxis, the world’s largest programmatic media and technology platform, has appointed Mickey Zhang as managing director for China. In this capacity, Ms Zhang will oversee...
The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y)...
As consumers mature, markets evolve and new trends define the media landscape, new kinds of consumer segments emerge. BBDO indentified one such segment in its...
Firefox has revisited its web search strategy acknowledging that search is a core part of the online experience for everyone — Firefox users alone search...
A number of deals involving some of the industry’s biggest names, including MediaMath, Rubicon Project, and closer to home Ve, have taken place in the last...
There was a time when Nokia was synonymous with mobile phones. For most mobile users, the first handset was likely to be a Nokia. That...
Indian ecommerce players are inspired by some of the tactics of their western counterparts and are devising and deploying similar ways and means to attract...
Young early adopter adults are no longer driving multiscreen behaviour. With the increase in penetration of tablets and smartphones, other age groups are also adopting...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/11/2014
When British fashion retailer Topshop debuted in China, guests at the Beijing launch event tried on outfits and posed for selfies with red London buses...
As the major social networks – Twitter, LinkedIn and Facebook – came out with their quarter three reports for 2014, one trend to note is...
The professional network LinkedIn reported results of its third quarter for 2014. It recorded revenue of $568 million, an increase of 45 per cent compared...
More
