Spreading the Wings of Audience Data
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect that audiences are made up...
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Measuring your content effectively
Much has been said about ROI (return on investment) of content in recent times. As the world jumps on to the content bandwagon and gets...
SG #GE2015: PAP, WP lead the race on social media
There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections,...
Disney launches real-time weather ads for Inside Out
For the first time in Singapore, Disney, in partnership with m/six and Clear Channel, have executed a campaign where OOH creatives change in real-time based...
5 old fashioned mktg gimmicks to revamp your brand
The marketing gimmicks listed here are age-old but don’t seem to have lost their charm even today. The deal is to use them innovatively to...
Week in Review: GrabTaxi has left the SEA ecosystem
There was less buzz than usual when GrabTaxi raised its largest round so far, a whopping US$350 million! Is it a case of funding fatigue,...
The Impending Commoditisation of Marketing Technologies
In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing industry will mature over the...
The Road To ATS London… Unleashing The Economic Power Of First Party Data
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
Getting the Right Balance Between the Science & Art of Marketing
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of sales calls and signed IOs....
How UK Publishers Are Surviving The Shift To Programmatic
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
Will Facebook’s suggested videos cause stir in TV industry?
Facebook is launching suggested videos, fuelled with high quality videos that could certainly cause a stir in the TV industry. Marketers and agencies will look...
The Festival of Creativity (Powered By Data)
As the advertising industry returns to normality after a week on the Côte d’Azur, Oracle Marketing Cloud’s Zuzanna Gierlinska reflects on the increasing presence of...
Indian agencies and brands lack the hunger to make it large
I came into this year’s Cannes festival mid-week and it has been a fantastic few days. Innumerable awespiring chats, kick-ass work showcases, surprising celeb dropping,...
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
