5 Reasons the Digital Advertising Industry Should Worry About Safe Harbour
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement ‘Safe Harbour’ with the US was no longer valid. This means...
Tagged: case
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
People can’t stop searching for the ‘East Coast blizzard’ online — and other stats
There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing”...
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
#sowhoknew: Is telling lies at work acceptable?
“How are you? …Yeah, I’m good thanks and you?…. I’m great but really busy… Yep me too I’m absolutely snowed under.” Sounds familiar right? Why...
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You...
APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly,...
#sowhoknew: 6 stupid office rules that should be banned
Rules in the workplace. Without them we’d have anarchy right? Or would we? According to an article by Dr Travis Bradbury in the Huffington Post...
‘Go Global’ takes Singapore SMEs overseas
Google, along with nine other industry partners, have officially launched the ‘Go Global’ initiative designed to help small and medium enterprises in Singapore export using...
Organisations lack resilience to succeed, admit CEOs
A worrying gap in the capability of firms to maintain long-term growth seems to the key topline of a report by The Economist Intelligence Unit...
With new ad, Amazon suggests its drone delivery program is real
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
#ReThink: Tech startups – Too fast, too furious
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
Advertising Week doubles as recruitment drive for agencies
If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to...
#sowhoknew: A ‘dislike’ button on Facebook? I dislike…
Mark Zuckerberg has finally raised the notion of introducing a ‘dislike’ button on Facebook but it seems that many users (myself included) believe the idea...
Header Bidding – Another Nail in the Second-Price Coffin
With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus’ SVP of publisher strategy, Tom Shields, outlines his thoughts...
Navegg Debuts in Europe; Instagram Sells Inventory in Brazil
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes pilot project to sell its...
