GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
Tagged: case
A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
What are the benefits of a creative management platform (CMP)?
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Standardisation Will Allow More Players in Programmatic Audio: Q&A with Tim Sims, VP Inventory Partnerships, The Trade Desk
With programmatic audio emerging with increasing volumes of inventory available, major players in the audio industry are setting the standard for the channel. Following Spotify’s...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
The best of the week: Drinking rum, watching TV and getting on Line
It is the very thick of summer, which is perhaps why one of our best performing stories of the week was about…booze. In case you...
Don’t call it retargeting: Why the name gets the tactic dead wrong
Written by Dom Satur, vp of sales engineering, Flashtalking. Let’s end the tyranny of the “RE” in retargeting. Those two letters suggest that retargeting occurs...
Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio
In a tough and competitive startup environment, European industry recognition, which applauds a company’s ability to innovate in an established ad-tech ecosystem, is surely a...
Mobile Ad Network InMobi Settles FTC Allegations of Rampant Tracking Without Permission
The mobile advertising firm InMobi has agreed to pay the Federal Trade Commission $950,000 to settle allegations that it tracked hundreds of millions of consumers’...
The do’s and don’ts of in-image ads
by Phil Schraeder, CFO and COO, GumGum We live in a visual culture. From the rise of Snapchat to the ubiquity of emojis, it’s clear...
IDC: Wearables Shipments to Top 213 Million Units in 2020
pple WatchAccording to the latest data from IDC, global shipments of wearable devices are expected to reach 101.9 million units by the end of 2016....
#sowhoknew: Why have we fallen out of love with air travel?
Whatever happened to the glamour of being an international jet setter and when did flying become as banal as taking a bus? The golden...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
EVA Air picks a travel style for your personality
EVA Air, the Taiwanese International Airline has launched a digital campaign, ‘Map My Personality’ along with its digital partner, KRDS Singapore. The campaign aims to...
The Case For A Unified Auction
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
