Tesco-Sociomantic: The perfect marriage?
Speculations are rife around Sociomantic and Tesco, wherein the latter is looking to buy the Berlin-headquartered display advertising player. If industry grapevine is to be...
Tagged: case
Clear Channel Airports and Adlux Create First Global Private Digital Aviation Advertising Network
Sought After Private Aviation Business Traveller Audience Delivered to Brands at International Scale in One Stop NEW YORK – Adlux, the private aviation media market...
What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
‘The Data Ownership Problem: Why Brands Need to Understand Who is Really Benefiting From Their data’, by Mark Connolly, Managing Director EU & APAC, AudienceScience
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are focused on gaining the most...
MMW: The Week’s Top Stories
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Best Buy Banking...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Here’s How Native Ads Will Scale
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale. But that may not...
Google Hides Search Terms From Publishers, Marketers
When you’re Google, subtle shifts have a big impact. That was the case last month, when the search giant announced it would severely limit the...
MMW Op-Ed: Extend Your Showroom with the Mobile Home Screen
The following is a guest contributed post from Jon Jackson, CEO of Mobile Posse. When a customer leaves the wireless store with their new smartphone...
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
‘Can Sport Help Bridge the Mobile Advertising Spend Gap?’, by Adam French, UK Country Manager, Boost Communications
Sport is big business across the world. From television rights to merchandise, ticket prices and memorabilia. There’s perhaps no greater example of this than the...
Locaid Webinar to Offer Valuable Insight on Location-Based Mobile Marketing
Next Tuesday, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar expected to deliver an abundance of insight into the...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Brand Networks Buys Optimal For $35 Million
Brand Networks, a social marketing firm focused on large retail clients, has acquired rival Optimal Inc. for $35 million. The deal brings together two early...
