Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Tagged: campaign
Market Place by Jasons celebrates little joys
Hong Kong – The posh supermarket’s new campaign by Grey reminds city-goers to treasure precious life moments. Source: Marketing Interactive
Aberdeen decodes investment jargon
Singapore – Global investment management group Aberdeen Asset Management has rolled out a campaign targeting potential investors. Source: Marketing Interactive
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-01)
5 types of social media strategies http://t.co/1BX4g9zq # Expand Your Ad Campaign with Little Black Squares : Adform http://t.co/PCoBXfoO # Google Launches Remarketing in Search...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-24)
Waitrose Twitter hashtag invites ridicule | Business | The Guardian http://t.co/73LlnBMY # P&G launches Gillette Football Club on YouTube – Marketing news – Marketing magazine...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-16)
Top10 uses of social commerce http://t.co/ZzkDQQHP # Facebook 'Likes' Inflated by Fake Accounts [REPORT] http://t.co/Ts7rjSLF # Top 20 Twitter countries… http://t.co/kb0xjTNM # How to Manage...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-09)
Asia Digital Marketing Year Book http://t.co/HI48XfN8 # Consumer goods: Fighting for the next billion shoppers | The Economist http://t.co/Yyl0dGIe # P&G Plays Kindergarten Catch-Up With...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-02)
PTD 2.0: The Next Evolution Of The Publisher Trading Desk: http://t.co/JcGZeZwQ # Adap.tv aunches Campaign Optimizer: http://t.co/PcRXqAv6 # 45% of consumers would opt-in to mobile...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-06-04)
IAB & Mediascope Europe Study: 426.9 Million Europeans Online Across 28 Markets: http://t.co/waggE00F # Procter & Gamble completes sale of Pringles brand:http://t.co/CVPK5T2H # Dentsu sets...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-14)
Pay To "Highlight" Your Facebook Status Updates To More Friends: http://t.co/NetDyxXi # The future of retail: http://t.co/a6ARumSf # P&G moves their beauty business operations to...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-03-12)
Undertone (ad network) Promises Brand Lift Or Money Back: http://t.co/Bp7TIAfa # Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC] http://t.co/FZMbow0H # Is This the Best...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-30)
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-16)
Bigger than Google+, MySpace isn’t dead yet: http://t.co/4ZZSGWBO # Search Marketing in APAC in 2012: http://t.co/ETPSuMTU # Trend alert – New products for 2012: http://t.co/Qhf45tmo #...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-10-31)
LinkedIn Launches in Japanese, Joins Twitter and Facebook in Social Space: http://t.co/vSIdEkKB # Grand Theft Auto 5 Officially Announced: http://t.co/sTPG7OMs # Sony buys Ericsson out...
The Weekly Digtal Marketing Update @ Copenhagen INK (2011-10-10)
Pretty cool ads – full-screen advertising @ WeTransfer: http://t.co/74cYKD9h # How Kraft Updated Macaroni & Cheese for the Twitter Age: http://t.co/4o5ewM9L # CPG Marketers Spending...
