Wearable Tech Theater of the Absurd: Cadbury Jacket Lights Up When You Eat Chocolate
Cadbury has created an interactive jacket that responds and lights up as the wearer eats chocolate as part of its ongoing “Joyville” themed campaign. London...
Tagged: campaign
Tectumedia’s product offering goes far beyond programmatic buying…
Project A’s new venture Tectumedia’s website has now officially gone live. As I wrote about back in July (A new player to support start-ups with...
Rovi Introduces Audience Management Solutions to Optimize Multi-Screen TV Advertising and Promotions
Fully Hosted SaaS Offering Harnesses Big Data to Help Evaluate Inventory to Create Highly Targeted Campaigns 2014 International CES LAS VEGAS – Rovi Corporation (NASDAQ:...
Integral Ad Science Secures $30 Million in Funding From August Capital
Fast-Growing Company Doubled Revenue and Retained 98 Percent of Clients in 2013; Plans for Continued Data Science and Technology Innovation and International Expansion in 2014...
The New York Times begins native advertising. Will it work?
Two fairly subtle, but not indiscreet ads for Dell straddle the The New York Times logo. A rudimentary scroll down the homepage doesn’t actually reveal...
EVB Wants You to Stop Texting and Driving — And Spread the Word
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
Toys R Us: Voice Recognition to help consumers find the perfect gift
Finding the perfect gift for a child at Christmas time can sometimes be a very difficult task. However, this past year toy company Toys R...
The Things That Should Happen In Ad Tech In 2014… But Probably Won’t
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the...
BrightRoll and Nielsen to Advance Digital Video Audience Measurement
New programmatic planning and reporting capabilities based on Nielsen Online Campaign Ratings™ to be integrated into the BrightRoll console SAN FRANCISCO – BrightRoll, the industry’s...
Phluant Mobile and Mediaocean Prisma Partner to Provide Seamless Centralized Mobile Ad Platform
Phluant Dojo Offers Ad Serving Tracking, Billing Solution for Mobile Campaigns NEW YORK – Phluant Mobile, the leading platform in mobile display advertising and ad...
Chango’s Martyn Bentley explains how Twitter is going programmatic
Martyn Bentley, sales director at programmatic advertising platform, Chango, talks about the opportunities open to brands through Twitter’s new ‘tailored audiences’ service. Last week, the...
‘The ad industry will see a massive acceleration towards programmatic buying in 2014′, Alex Kuhnel, PulsePoint, MD Europe
The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek...
Adobe Q4: Cites Strength In Marketing Cloud Suite
Adobe Systems attributed $316 million of revenue in Q4 to its six-product suite, Adobe Marketing Cloud, a 38% year-over-year increase. Adobe Marketing Cloud, which includes...
As Consolidation of Spend Comes at Agency Level — How Do You Play in the ‘Programmatic’ World?
There has been so much written recently about ‘programmatic’. Everything is ‘programmatic’ these days. What does it all mean? Who knows? Data-driven decision making? RTB-enabled...
The Banner Ad Gets An Update for a Social Age
Internet users rarely click on banner ads, let alone interact with them. That’s a behavior Google wants to change with a new social ad product...
Celtra Hires Todd Taplin from Adobe to Accelerate Market Leadership as HTML5 Ad Display Technology Provider
Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
