Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
Tagged: campaign
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Storytelling, mobile & future of communication: Carolyn Everson, Dan Neary on FB’s 2015 focus areas
Much like the thought process that ‘digital marketing’ is archaic, there is a movement questioning the relevance of phrases such as ‘social media marketing’ or ‘mobile marketing’....
ANA, 4As and IAB Declare Victory Over the Click-Through, Want Your Data
Three of the largest ad industry trade groups say they have finally struck down the click-through. In an open letter to their members, the Association...
Virool’s CEO On Why Facebook Video Is Starting To Dominate
Face it: It’s unlikely your video campaign will go viral. Unlike Dollar Shave Club’s Michael Dubin, not everyone is a standup comedian. This is why...
Oreo takes China’s fashionistas to a ‘wonderfilled’ world
Continuing from the launch of Oreo Delight Thin in July last year, Mondelez has launched the second wave of a TVC-led integrated campaign created by...
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
This Chinese New Year McDonald’s China says, ‘You are my CNY’
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Data is an art that is still work in progress
‘Data’ has become quite the buzzword of our marketing ecosystem. In an increasing digital world every action is easy to capture adding to the data...
MINI goes Aussie to celebrate Australia Day
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Trending in India: #betipadhaokiranbanao to #WontGiveItBack
#betipadhaokiranbanao This week, India continued to be in the grips of the political frenzy in the Capital City, the elections are dated for February 7...
Marrying tech with creativity in mktg: The Evolving Indian Chief Mktg Technologist
Technology in the marketing space is responsible for the manner in which marketing and advertising is transforming today. Technology is aiding the discovery of new strategies...
Twitter acquires Bengaluru based ZipDial
Twitter announced that it has reached an agreement to acquire ZipDial, its product partner based in Bangalore, to make Twitter even more accessible to people...
#mavericksindigital: 2015’s first dose of RTM, this time by L’Oreal
Girls, it’s shopping time. L’Oreal kicked off the New Year in style at the recent Golden Globes held on January 11, 2015 in Los Angeles....
