Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Tagged: campaign
OpenTable battles just-reservations rep
OpenTable wants to be about more than open tables. The restaurant reservations system has unveiled a website refresh, a rebrand and a new pitch to...
Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?
Another Dove campaign positioning the brand as the friend of female self-esteem is being accused of Doing It Wrong. If you missed the Washington Post’s...
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
Mondelēz leverages FB partnership to expand business in growth markets
Mondelēz has released results from the first stage in its Growth Markets Accelerator Programme, a joint initiative between Mondelēz, Carat and Facebook allowing brands to...
The Battle for Cross-Device IDs Heats Up
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are...
And the Oscar goes to Lego & Dove: Amobee Brand Intelligence
Amongst the many conversations surrounding the 2015 Academy Awards, one observation is the decline in viewership or a lack in repetition of clutter breaking moments...
The challenges of ads on YouTube Kids
YouTube is coming for your children. On Monday, the video-streaming platform plans to release YouTube Kids, an Android app for tablets and smartphones that offers children...
JWT & Changi Airport say ‘I’m Home’ to celebrate SG50
Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision...
Lionsgate takes an unprecedented social media route for ‘Hunger Games’
Lionsgate is taking the social media route for the home video release of its movie ‘The Hunger Games: Mockingjay – Part 1′. Partnering with Sizmek, the social media...
Tinder doesn’t allow ads — here are all the ads on Tinder
Brands have run into a difficult time when it comes to Tinder advertising. Just earlier this month, Gap’s new campaign, which planned to feature Tinder...
Getting pragmatic about programmatic
Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to...
Whybin\TBWA rolls out ‘The only GAYTM in the village’ for Sydney Gay & Lesbian Mardi Gras
To mark ANZ’s principal partnership of the Sydney Gay and Lesbian Mardi Gras, ATMs (automated teller machines) in central Sydney will be transformed into GAYTMs....
India: political parties + social media = election campaigns
Media publications across India have attributed Aam Aadmi Party’s (AAP) historic win as end of PM Narendra Modi’s ‘honeymoon’ period. But what could have possible...
