How The Met Office used analytics to improve its content marketing strategy
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
Tagged: branded
Mogreet Acquired by pavia for Innovative Mobile Payments and Targeting Platform
Let’s just call it “Merger Monday.” From Yahoo’s billion dollar deal to acquire Tumblr, to Seamless North America’s merger with GrubHub, it’s been a day...
Organic posts are most popular social tactic but paid ads are more successful: report
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Are Local Media Companies Missing Out On Big Display SME Opportunity?
ExchangeWire wrote a piece recently on why local publishers should build out the SME platform, leveraging the already existing relationships that they have with local...
‘Looking Good is Easy, Being Good is Harder’, by Dan Robinson, Attribution Manager, Havas Media
So, we’re all pretty happy with how online measurement works. Right? Ask a digital marketer why your marketing pounds should be spent online and, among...
What insights can you gain from branded and unbranded keyword traffic?
What insights can come from branded keyword traffic? Branded keyword phrases indicate brand equity and customer loyalty. This traffic type may have purchased from the...
Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds...
Is editorial the new e in ecommerce?
Content pushed haphazardly at consumers or produced in a way that is detrimental to the products themselves, results in less than average click-through rates. But...
Datacratic CEO James Prudhomme & Co-founder & CTO Jeremy Barnes, Breakdown Their Open-Source Bidder, RTBkit
<a href="http://www.exchangewire.com/blog/2013/04/02/james-prudhomme-ceo-jeremy-barnes-founder-cto-datacratic-breakdown-their-open-source-software-RTBkit/datacratic-6/” rel=”attachment wp-att-25129″> It has long been noted that technology itself is no longer a differentiator; but strategy and execution is what paves the...
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Glass Aside, Google Had Other News This Week Too
After thoroughly hyping Google Glass this week, it would have been hard to tell if Google had any other announcements worth covering. Technically, the Internet...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-15)
P&G's Charibelle Morados on making branded content work http://t.co/nUtxd4Fs # The Path to Rich Media Enlightenment | MediaMind Creative Zone – Blog http://t.co/GIIbunKU # The...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-10-08)
The World's best CV… http://t.co/hxdfPQuq # Facebook Studio :: Blog | Making Digital Brand Campaigns Better | Latest News and Updates http://t.co/F27rXXnx # P&G launches...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-10)
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-05-14)
Pay To "Highlight" Your Facebook Status Updates To More Friends: http://t.co/NetDyxXi # The future of retail: http://t.co/a6ARumSf # P&G moves their beauty business operations to...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-04-23)
How Johnson & Johnson Uses YouTube to Create Awareness: http://t.co/npTpUHrp # What Happens In Media Planning: http://t.co/9bhz0YDB # Your guide to Facebook’s new ad analytics:...
