Master Class: How Brands Create Content At Scale
In addition to everything else that they do, brands are now expected to be publishers, too. Companies increasingly produce tremendous amounts of marketing copy, which...
Tagged: branded
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Amazon Is Courting YouTube Networks for Short-Video Push
Not content to contend only with Netflix and Hulu for long-form video content like movies and TV shows, Amazon is exploring a push into the...
VIRURL Acquires REVENUE.COM and Rebrands under New Moniker to Launch the Most Native Ad on the Web
Native Advertising Startup a Finalist in the “Advertising” Category at the 3rd Annual Siemer Silicon Beach Summit in Santa Monica, CA Santa Monica, CA – VIRURL,...
Time Inc. Launches Video Partner Network with the AOL On Network, Alloy Digital, NewsLook and NDN
Time Inc. brands will produce 50% more original programming this year from new studio spaces in New York, Los Angeles and Birmingham NEW YORK – Time...
New Stan Lee Superhero Comes to Fledgling ‘Angry Birds’ Video Network
Rovio will be selling video ads against the ToonsTV shows, which like “Angry Birds Toons” will be initially available within Rovio apps and on Samsung...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
Which Brand Vined it Best?
It’s time to get judgmental. Once again, we are going gossip-mag style and are pitting brands’ Vine efforts against each other for our own version...
Spotify ads: which is right for your brand?
Audio ads For free users, these radio-esque adverts play in between ten to twenty minutes worth of music for a time ranging from sixty seconds,...
OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers
Brand Impact Study shows advertisers the changes in products viewed within retailer websites as a result of their online campaigns BOSTON – Advertisers who wonder what...
Branded Google Glass Apps Emerge Despite Tiny User Base
Google Glass may have just 10,000 users, but that hasn’t stopped a handful of brands from developing apps — or “Glassware,” in Google speak —...
Citi Gets Serious Brand Mileage From Citi Bike
If you live in New York City, then you’ve probably already gotten used to seeing all of those blue Citi-branded bikes whizzing by, docked at one...
Use CRM Data To Build Relevance — And Avoid Message Overload
Media is changing, from the way we consume it to the types of parties creating it. As more CPGs invest in building out “owned” media...
Apple’s Charger Take-Back Is a Model for Ongoing Brand Engagement
Apple has asked customers to trade third-party USB power adapters for a nearly half-off discount on its branded accessory. This comes after a Chinese flight...
