The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Tagged: brand
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
Integral Ad Science Acquires Mobile Analytics Company Simplytics
Introduces Ad Verification and Viewability Across All Digital Channels, Including In-App and Mobile Web New York, NY – Integral Ad Science, the leading global provider of actionable...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
DG Transaction Spawns Launch of Sizmek Online Ad Tech Company
Move Signals Close to $485 Million Sale of DG TV Business to Extreme Reach New York, NY – Signaling the close of the sale of...
Mocean Mobile and Yahoo Launch Premium Mobile Ad Marketplace
Mocean Mobile selects the Yahoo Ad Exchange to combine premium mobile inventory with real-time programmatic buying and precise targeting NEW YORK – Mocean Mobile (http://www.moceanmobile.com), the...
The 10 most shared ads of Super Bowl 2014 are…
This winning number of shares has been amassed with a little help from Budweiser’s broadcasting strategy: Budweiser generated the most TV coverage across the world. According to...
The Anatomy of a Viral Site
Brands and agencies talk constantly about creating content and experiences with the potential to go viral. In a social media world, it’s all about “earning”...
Inside Super Bowl War Room, Hyundai Goes For Restraint Over ‘Oreo Moments’
Hyundai didn’t even try to dazzle the Twitter masses with an Oreo moment last night. Instead, knowing that virtually every other Super Bowl advertiser and...
Should Brands Even Be in the Content Business?
Michelle Manafy is the editorial director of the Online Publishers Association Today, storytelling is a core competency for marketing and media companies alike. From the...
Chipotle Hits Hulu With Debut of Satirical Series ‘Farmed and Dangerous’
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger
Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role...
Publishers to Ezra Klein: Good Luck! You’ll Need it!
Ezra Klein, the wunderkind behind the popular Washington Post policy blog Wonkblog, will be leaving the D.C. daily at the end of this week to...
ChoiceStream’s January Cost Calendar Breaks Stride With Travel and Automotive Categories Topping The List in 2014
Gifting Giving & Trips to the Mediterranean Become the Highest Cost Audience Segments in December Boston, MA – ChoiceStream, the top choice for brand advertisers...
What is net neutrality and how does its latest setback affect marketers?
The ruling Verizon successfully argued that the FCC’s anti-blocking and anti-discrimination rules (see further down this article for a full description of the FCC rules)...
‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad...
