Vine Comedians Emerge As Latest Hot Property for Brands
In a Vine video published early this winter, a French transplant to New York named Jerome Jarre approached a baby squirrel sitting on a park...
Tagged: brand
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Guardian extends media relationship with PHD in Australia
Guardian News & Media (GNM) has extended its partnership with media and communications agency, PHD, to cover Guardian Australia’s digital properties. PHD launched in the...
Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
13 Million Social Media Conversations Show What Consumers Think about Mobile Payments
From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE,...
iCar raises additional A$7.2mil, to be used to fund Carlist.my
iCar Asia Ltd has announced an additional investment of A$7.2 million (US$6.5 million) from ASX-listed carsales.com Ltd, which it would invest into product development and...
Twitter’s Masaki Hamura joins AKQA as MD for Tokyo office
Strengthening its Japan operations, AKQA has appointed Masaki Hamura as the Managing Director of its Tokyo office. Mr Hamura will lead the Tokyo team as...
Wall Street Journal to offer content solutions for marketers
The Wall Street Journal’s global advertising department has launched a content strategy division, WSJ. Custom Studios. WSJ. Custom Studios will work with brands to provide...
For new era, Time ups its digital metabolism
The days of the newsweekly are winding down, forcing the venerable stalwarts of that era to reboot. As Newsweek seeks a second life under new...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
DK & LEGO partnership driving social growth
Campaign Working with creative agency Albion London, DK launched its LEGO Minifigure Year by Year book to celebrate 35 years of the tiny human replica....
