The good, the bad and the ugly #AppleLive brand tweets
What? There’s a major event happening and everyone will be on Twitter watching for updates? Better get your social media marketing team ready. Brands, with...
Tagged: brand
ATS London 2014: Increased Transparency Required
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if programmatic advertising is to become...
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to...
World Kabaddi League awards media mandate to Havas Media India
Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), in a multi-agency pitch. The account is estimated to be...
MTS India retains Havas Media Group as partner agency
MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch which included all the top...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading....
WFA outlines 4 steps for brands to leverage programmatic
The programmatic landscape answers pertinent questions for brands when it comes to concerns around ensuring relevant messaging to the right person, at the right time,...
Pitch deck: BitTorrent is wooing advertisers, publishers
BitTorrent, the company behind the peer-to-peer file-sharing protocol, has a bit of a branding challenge. Allegedly responsible for as much as a third of all...
Vserv appoints Pranab Punj to spearhead global marketing
Vserv has named Pranab Punj the Associate Vice President, Global Marketing. A veteran in the digital sector, Mr Punj strategically complements Vserv’s growth plans and...
The Weekly Digital Marketing Update @ Copenhagen INK (01-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
‘Ad Tech 3.0’ Dystopia or Utopia?
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in a mobile-first world, as well...
Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
