Sociomantic launches index to enforce inventor quality
Sociomantic Labs, the leading provider of programmatic advertising solutions for enterprise advertisers, has launched the Supply Quality Index, or SQX. SQX is a proprietary algorithm...
Tagged: brand
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger | Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio...
Inside IGN and Coke’s new ‘SportsCenter’ for eSports
ESports is a booming industry — big enough to warrant its own “SportsCenter”-style news show, according to IGN and Coca-Cola. The two companies are partnering...
Make your PR strategy visual
In the world of design communication, designers are no longer limited to merely addressing the area of graphics and graphics alone; in fact, the boundaries...
Zynga Starts Selling Sponsored Levels Created by In-House Agency
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Apple, Google are the world’s most valuable brands, report says
Six of the ten most valuable brands are tech companies according to a new report. Interbrand, a consultancy agency, released its annual report of the...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Knorr, Vizeum celebrate ‘Home Dining Day’ with consumers
Knorr, along with its agency Vizeum is encouraging its viewers to celebrate ‘Home Dining Day’ with a video that garnered close to 1.5 million views,...
Hermès targets men with new AKQA MANifeste campaign
AKQA has launched a new campaign for the luxury brand Hermès called the MANifeste platform, targeting men with a novel idea of to-do lists. AKQA...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
Gilt Groupe Gets More Social Insight With Brand Networks’ Enhancements
AdExchanger | Online shopping site Gilt Groupe has social on the mind, searching for ways to grab prospects off Facebook, Twitter, Instagram, Pinterest and even...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
