Withings names The Hoffman Agency as PR AOR in China & HK
Withings has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. As Withings’ appointed agency-of-record in China...
Tagged: brand
Why the Wall Is Crumbling Between Sales, Marketing
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
Axe’s shower thoughts ad has angered Reddit
Here’s a shower thought: Does anyone own shower thoughts? Axe body spray is being criticized on Reddit today because users there think the company has plagiarized...
Facebook & TubeMogul Align: Q&A with Mauricio Leon, Commercial Director, TubeMogul
Growth in video advertising is gaining momentum, but one of the barriers has always been the lack of integration between video platforms, resulting in a...
Customer engagement is a top priority for marketers: Salesforce report
Marketers are increasingly focussed on customer satisfaction and customer engagement as their top measures for success, a Salesforce survey of nearly 4,000 marketers highlighted. In...
Isobar hires Cheyney Robinson as Chief Creative Officer
Jean Lin, Global CEO of Isobar, has confirmed that Cheyney Robinson, will join Isobar in April, as Chief Experience Officer, EMEA and Asia Pacific. Ms Robinson...
Dentsu Aegis Network acquires Consider Digital in Malaysia
Dentsu Aegis Network has signed a definitive agreement to acquire Consider Digital, Malaysia’s leading full-service, digital marketing agency. Consider Digital will combine forces with Dentsu...
Why any random ad model is not ideal for every publisher
You are a publisher. Agreed, but what type? You may be catering to general interest groups or targeting a niche segment of audiences. Your publication...
Dentsu Aegis Network invests in a progressive agency model with DM2
Dentsu Aegis Network launched Dentsu Mobius Media (DM2), a progressive agency model operating at the intersection of creative, media and technology, underpinned by digitally-considerate, content-led...
Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
Ogilvy Group Australia names Head of Media
Ogilvy Group Australia has appointed Saurin Worthington to a newly created national role, as the agency looks to drive deeper collaboration between media strategy, creative...
Header Bidding: Throwing the Baby Out with the Bathwater?
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin (pictured below), commercial director EMEA,...
Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality of inventory, or demographic targeting....
Digital disruptions: Survival of the smartest
Look around and chances are you would find more connected devices than humans! Our existence is more virtual – given the amount of time one...
What can prevent ad fraud? We ask an ad tech CEO.
Tell us what your new appointment will be doing day-to-day. Our new appointment, the VP, Inventory Quality, will focus 100% of her time towards overseeing...
