Sarah Kate Ellis Named SVP of Global Marketing, Joining Jason Shugars, PubMatic and Google Veteran, and Matthew Baggott as Data Scientist Alongside Two Software Engineers...
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future...
Is big data “too big” a challenge for marketers? This was a question posed to panelists today at the Financial Times’ Future of Marketing Summit,...
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
Moves Reflect Continuing Growth in APAC Region; Company to Expand Presence from Nine Markets to Thirteen by Year’s End SINGAPORE – Xaxis, the world’s largest audience...
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/09/2013
The emergence of new platforms, multi-screen viewing, real-time advertising and big data (just to mention a few) have profoundly changed the way advertising is seen...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 11/09/2013
We’ve all spent time window shopping and canvassing for the best price or service quality available before buying online. Whether for a small ticket item,...
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
Can you give some overview on the recent trends in the Russian market? The Russian digital advertising market continues its yearly double-digit expansion, even as...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 11/09/2013
There are a lot of marketing terms floating around. Strategic marketing. Content marketing. Tactical marketing. Contextual marketing. As marketers, we can easily become confused about...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 09/09/2013
Thus far, Google unit Motorola has only advertised its new Moto X smartphone in print and digital, representing them as fashionable, customizable devices. This Thursday...
The first and only player betting on audio technology to enlighten advertisers path to effective online video advertising September 02, 2013 11:31 AM Eastern Daylight...
The airline travel industry was revolutionised by online travel agencies (OTAs) 15 years ago (e.g., Priceline, Orbitz, Opodo) – today, the parallels with programmatic trading...
Asia Digital Marketing News comScore: U.S. Smartphone Penetration Climbs North of 60% Last Quarter Eddy Cue to Replace Tim Cook if 2014 Doesn’t Go Well...
TORONTO – Industry research and the company’s financial data reveal that AcuityAds Inc. will account for one third of all Canadian Real Time Bidding (RTB) online...
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