How digital has transformed the NBA
The impact of social media The sport that thrives on furious flurries of activity and game winning buzzer beaters is seeming built for the social...
Tagged: brand
‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what...
‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue...
Who Really Sent This Racist Home Depot Tweet?
Here’s a lesson from social media 101: Don’t tweet racist stuff. Don’t tweet stuff that might even conceivably be construed as possibly even a little...
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Tremor’s Performance Push Is Turned Back By Buyer ‘Demand For Demos’
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance...
Exponential Interactive Appoints APAC Managing Director John McKoy as Chief Revenue Officer
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments
Instagram’s first ad from Michael Kors has begun surfacing in users’ streams today, prompting thousands of likes and a couple hundred outraged comments. Published today...
Accordant Media Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Advertisements
Leading Independent Trading Desk to include a2x Inventory in Audience Buying Solution LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced...
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
‘Money for Nothing & Your Clicks for Free: How to Not Waste Your Money in Retargeting’, by Adam Berke, President, AdRoll
Maybe it’s not exactly what they had in mind, but we can take some inspiration from Dire Straits when thinking about how to measure and...
Are You a Human Broadly Launches PlayThru Game-Based Verification Service for Brands
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
‘Using Mobile Programmatic to Build Brand — One Question at a Time’, by Chris Bourke, Commercial Director EMEA, Qriously
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
