Celtra Builds Management Team to Expand Global Market Dominance in 2014 CAMBRIDGE, Mass. – Celtra Inc., the industry leader for rich media mobile ad creation,...
After beta-testing retargeting capabilities back in July, Twitter rolled out Tailored Audiences globally Thursday. The offering includes website retargeting along with third-party audience segments, supported by an...
It’s nearly the end of the year, and that means prediction time. Here in the first of many future-looking posts in the coming weeks, Pierre...
The European programmatic market continued to show signs of growth, health and market stabilisation in the third quarter of 2013. RTB ad spend increased by...
Asia Digital Marketing News Retailers Go All In on Mobile, Online Marketing for 2013 Holidays Data Driven Advertising Rubicon Project Expands Operations in France, and...
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Next-Generation Ad Units Already Garnering Strong Adoption Due to Their Deep Interactivity and Engagement Benefits NEW YORK – The Interactive Advertising Bureau (IAB) issued the final...
The only one telling the truth about the future of media is the one who professes to have no idea. That’s because things change too...
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP...
NEW YORK, NY – Integral Ad Science (www.integralads.com), the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, announced today that it...
Asia Digital Marketing News Is The Tax Man Coming for the Mobile Ad Man? Are Mobile Marketers Missing The Mark on Consumer Expectations? Data Driven...
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
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