Digital Marketing News Update – 15th Feb 2011
Ad spend Mobile advertising spend set to skyrocket Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV Advertising and marketing news Print...
Tagged: blog
Digital Marketing News Update – 25th Jan 2011
Advertising spend Marketing budgets drop 5.4% ahead of uncertain 2011 Bellwether reports display and search up though marketing budgets revised down Online video ad revenues...
2011 digital marketing trends
2011 only just started, nevertheless a lot of predictions to what the new year will bring has already been given. Therefore I compiled a bunch of...
2010: Year in Review by Google, YouTube, Twitter & Facebook
2010 is coming to an end and therefore the ‘big four’ has looked at and summed up the biggest trends of 2010… Google of course...
Weekly Digital Marketing News Update – 21th Dec 2010
The last weekly update in 2010 – enjoy: Advertising spend Apps to boost adspend on mobile to $11bn by 2015 Adspend forecast for 2011 revised...
Google offers video on AdWords
Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings. Video Extensions will play in an expandable...
Facebook’s new message (email) functionality
Yesterday Facebook announced the next evolution of Messages; you decide how you want to talk to your friends: via SMS, chat, email or Messages. They...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
LinkedIn Signal (Beta)
Being an active LinkedIn user I’m always really interested in hearing about developments that LinkedIn are introducing to improve the usability and extend the functionality...
Google acquires Slide
Google has acquired third-party social media applications developer Slide for a reported US$228 million. Pay-Pal co-founder Max Levchin started Slide in 2004. The company’s value...
World Cup and Caffeine from Google
While following the World Cup in South Africa I sometimes find myself searching for scores and more information about the games and players. That is also...
Google’s ranking now takes loading speed into consideration!
Most online publishers already know instinctively that a slow-loading website isn’t a good thing. After all, who has the time to browse around a website...
Great advergames
Thought I would share some of the lastest advergame I have come across: Vimto This “advergame” called “High dive” done for the softdrink brand Vimto gives...
Advertising on Facebook
This morning I read this great blog post over at IPG Emerging Media Lab: blog.ipglab.com/?p=1545 about Facebook and the advertising opportunities they offer advertisers. Facebook’s...
Twitter on the rise in New Zealand…
In the last couple of weeks I have written a couple of blog posts around great use of Twitter as an advertising channel: Terminator case, Twitter cases...
New ad targeting options on Facebook
Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn...
