GSK launches digital campaign to drive meningitis vaccinations
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
Tagged: augmented reality
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How Rich Media Just Got Richer: Pokémon Go & the Rise of Augmented Reality
Pokémon Go has swept the world into a frenzy and has really provided a vision of what the future, steeped in augmented reality, could look...
Marketing technology for building customer experience
Technology, particularly in marketing is advancing at a lightening speed, which cannot be ignored by the marketers who are struggling between the traditional and contemporary...
Advertising drives up FB’s Q1 revenue; new stock shares proposed
It’s been a busy few months for the Palo Alto-based firm Facebook with the launch of Reactions, Live Video and shipping started for Oculus Rift....
Augmented Reality And Virtual Reality’s Susceptibility To Ad Tech Problems
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#SXSW: The next big shift for content from augmented, virtual or mixed reality
We’ve been exposed to augmented reality for a while now. HP’s Aurasma product can add augmented layers of information and entertainment to print ads, catalogue...
Relationships Count: MMA Trends Report Cites ‘Human Connection and Purpose Driven Strategies’
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
Martell marks 300 years with augmented reality art exhibition
Bates CHI&Partners Singapore has launched an augmented reality art exhibition, showcasing new artworks by 15 local artists to be juxtaposed against Singapore’s skyline in the...
Mindshare, PHD India & Interactive Avenues lead Mobillion 2015 shortlist
In less than a week, Digital Market Asia will be awarding agencies for their breakthrough performance in the mobile marketing space for the calendar year 2014...
#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Singtel adds another tool on marketer’s belt with virtual studio & AR
Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
Top trends for mobile marketing in 2015
That I founded a digital marketing company in India in late 1997 is mildly unfortunate. For about 14 years, we kept saying that the future...
Dulux’ Rajiv Rajgopal on being a digital marketer in India
Dulux is one of the oldest home decor companies with over 100 years of existence but is fast catching up with the advancements in the...
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
