The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
Tagged: asia-pacific
Accenture / Econsultancy Digital Marketing Roundtable
Econsultancy is partnering with Accenture’s digital marketing practice, Accenture Interactive, to conduct a half-day interactive roundtable session which guarantees to inspire with thought provoking discussions,...
Smartphones: The Future of Marketing Research in Asia Pacific
Asia will be central to the development of mobile research. Source: ClickZ Asia
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Don’t Let Social Media Scare You Away!
Let me explain the differences between Weibo and WeChat from a marketer’s perspective. Source: ClickZ Asia
Creating Social Hubs for Brands: Q&A With Tint Founder
Tint’s founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Source: ClickZ Asia
Aliyun Search Could Impact Baidu and E-Commerce in China
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu...
What’s trending in digital marketing in 2013
This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on...
A Closer Look at Audience Buy in China
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Are You Prepared for Visual Social Media Marketing?
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-01-30)
More Than Just Numbers: The Brands With the Top Relationship Quality on Facebook: http://t.co/b4ISGJV9 # P&G technology will let store scanners read coupons from your...
Armed With 9,000 Social Media …
Armed With 9,000 Social Media Advocates, Dell Expands Listening Centre to Asia http://t.co/9BbPguh3
Wunderman launches digital mar…
Wunderman launches digital marketing arm ZAAZ in Asia-Pacific http://t.co/Ayuxr4RE
