How to maximise TV ad revenues using programmatic sales
With programmatic TV poised to enter the Asia Pacific market this year, programmatic video advertising platform, SpotXchange, has released a guide to help broadcasters maximise...
Tagged: apac
Rubicon Project Q4 revenue up by 49%
Rubicon Project has detailed its Q4 and full year 2014 earnings. Q4 was a record revenue quarter for the company representing a year-over-year increase of...
Smart AdServer Plans to Become Independent to Gain New Momentum
PARIS – Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States,...
Twitteratis celebrate Valentine’s Day with music composer Anu Malik
For Valentine’s Day the team of film – ‘Dum Laga Ke Haisha’ held a ‘Dum daar’ Valentine activity on Twitter. Users got to celebrate their...
Indonesia posts 607% increase in video ads: TubeMogul
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014. Via DNA
Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
Micromax turns to Bollywood to give India Cricket World Cup anthem
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
Aditya Save quits Marico
After seven years, Aditya Save who was Head (Digital Media & Marketing) at Marico India has quit the organisation and will serve his last day...
#sowhoknew: Madonna – ‘Desperately Seeking’ Millennials via Snapchat?
‘Who’s That Girl’ who has just premiered her latest single on the currently in ‘Vogue’ social channel Snapchat? Ariana Grande I hear you say. Wrong....
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Consumer confidence in SE Asia remains stable: Nielsen
Southeast Asian consumer confidence remained strong in Q4 2014, with four Southeast Asian markets ranking in the top 10 most optimistic countries globally and five...
Nissan goes to Super Bowl ‘With Dad’
In the world of automotive advertising, Super Bowl Sunday was the one day of the year where pretty much anything goes. Nissan exemplified that strategy...
#sowhoknew: Attack of the Sequels. Rebooted. Part 2
Hollywood appears to have reached an apex when it comes to sequelitis and franchise reboots in 2015. ‘Star Wars Episode VII – The Force Awakens’,...
Week in Review: Let’s benefit from Singapore’s strengths
Singapore has long established itself as a leading destination for science and technology conferences. Others from South-East Asia should participate and benefit from them instead...
What if Google got into the telecommunications business?
Some may recall when Google announced similar intentions back in 2010, and while these types of announcements are usually intended to ‘prod’ the telecommunications industry...
Disrupting industries, and Vertex Venture’s double purpose
Singapore-based Vertex Venture Holdings Ltd invests in disruptive technologies and companies in Asia and the US, hoping to make a profit – but also to...
