Measuring the ‘Mesut Özil’ Clicks of a Complex Customer Journey
Winning the English Premier League isn’t solely dependent on the last goal of the season. This is a given for anyone mildly interested in football....
Tagged: adwords
New data reveals impact of Google’s right-hand ad changes
According to Larry Kim, founder and CTO of WordStream, there certainly hasn’t been an “Adpocalypse.” He looked at data for more than 2,000 of his company’s...
Location is the Next Evolution of Performance Marketing in a Mobile-First World
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon as a terrifyingly hardcore marketing...
ADARA launches new customer metric based on travel spending
ADARA, the global travel data platform, launched the ADARA Traveler Value Score, a new metric that measures the potential value of a customer based on their...
Almost 19.6 mn people across devices in Australia: IAB & Nielsen report
In February 2016, close to 19.6 million Australians accessed digital content across computers, smartphones and tablets. This was highlighted in the new digital audience measurement...
Dentsu Aegis Network acquires Darwin Marketing in China
Dentsu Aegis Network has acquired China based digital performance agency Darwin Marketing Limited (Darwin). Post-acquisition Darwin will be integrated with iProspect, doubling headcount and adding significant...
Google to Overhaul AdWords User Interface to Reflect Marketing in Multiscreen World
Google said Monday it will redesign the user interface for AdWords so it can better serve marketers who are trying to deliver ads in a...
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Brazil’s Digital Ad Market to Grow by 12%; Isobar Debuts in Mexico
Latest news of Latin America: the numbers of the Brazil market, expected to grow by 12% in 2016; Dentsu Aegis’ acquisition in Mexico that brings...
Beyond demographic data, a wealth of insights hides in travel intent
When marketers seek to understand and predict consumer behaviour, they often turn to demographic data, and with good reason. Understanding a consumer’s age, income, location,...
Google’s algorithm updates galore, and how it impacted websties
These days, answer to all our problems lie in search engine. A user feeds a problem into the search engine and voila! the search engine...
Why Marketers Need to Be More NASA
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has become an increasingly sought-after skillset....
Google drops right-side SERP ads: What does it mean for advertisers?
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This...
Righthand Search Ads Are No More On Google; The Murky Future Of Publicis
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Ad Load Google will stop serving paid search ads on the...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
