How Luxola increased its revenue by 317%
Luxola, a beauty e-commerce startup newly acquired by LVMH, is an online beauty destination that delivers products to people’s home. Luxola first launched in Singapore...
Tagged: adwords
Mariah Carey’s ‘All I Want For Christmas Is You’ streamed 9.1 mm times — and other festive stats
Despite the warm weather blanketing of the country, it is actually Christmastime. In celebration of it, we trawled through the data to present you with...
Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles
Both Yahoo and Microsoft are continuing to nibble away at Google’s massive search market share, according to the latest figures released by ComScore, aided by...
Seven takeaways from Google CEO Sundar Pichai’s India speech
Search engine giant Google on December 16 said the company will develop products for the next billion people in India. Sundar Pichai, Chief Executive Officer of Google,...
Topsy, the Internet’s favorite social media analysis tool, has died at 8
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Adblock Plus commissions 1st global survey rating online ads – The people’s verdict? Nonintrusive formats rule.
Ad formats rated similarly by 6,000 respondents in the US, Germany and France. Pop-ups, big banners and videos ‘intrusive’; modest banners and search ads not...
With Yahoo’s Top Ad Exec Prashant Fuloria Leaving, Who’s Left?
AdExchanger | Yahoo received yet another blow Friday with the departure of Prashant Fuloria, its SVP of advertising products and engineering, just shy of a...
Mobile is up, desktop is down and mobile search is surging
The post Mobile is up, desktop is down and mobile search is surging appeared first on Digiday. Via DigiDay
OpenX and Graphiq Expand Relationship with Header Bidding
Increased Demand Drives Significant Revenue Lift LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Graphiq, formerly FindTheBest, the...
Beat Ad Blocking by Leveraging Mobile Data
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
What Google’s ‘Web of Apps’ means for brands
Last week Google announced the launch of app streaming, taking a big step towards the creation of a ‘Web of Apps’. The logic behind Google’s...
A kick up the advertising ass
Rudely awakened by the deepest recession in our careers, we’ve left the beaten marketing and advertising tracks behind us once and for all. And we’ve...
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Wego appoints new GM for Indonesia, current one promoted
Travel search site Wego has announced the appointment of Ruwie S. Rahardjo as general manager of Wego Indonesia, replacing Graham Hills who now been promoted...
Rocket Fuel Promotes Sales Chief Randy Wootton To CEO
AdExchanger | Eight months after former CEO George John stepped down and the company started a search for his replacement, Rocket Fuel has decided to...
