Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
Tagged: advertising
Comic: Looking Forward
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
#AwalBaru: Twitter sets up shop in Indonesia
Twitter has opened an Indonesian office, making the announcement through a Tweet from its new handle @TwitterID account. Indonesia kicks off the company’s expansion plans...
Facebook Fame Pays, But Who’s Buying?
Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a select group of friends that...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Indian marketers assign 15% ad spend to social media: E&Y
Social media is emerging as an integral component in brands’ marketing strategy in India. An Ernst &Young study, ‘Social Media Marketing India Trends’, has further reiterated the sentiment...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
The Echo Chamber: So You Are In Ad Tech… What Does That Mean?
This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You’ll be glad to know it...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Merkle Launches Atlas Advertising Partnership
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, announced a strategic partnership...
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
