Q&A: Hulu’s Peter Naylor on Selling Stephen King (and the NewFronts)
Last year around this time, seasoned ad sales exec Peter Naylor was heading into the annual Digital Content NewFronts with a new gig. He had...
Tagged: advertising
How to make your communication plan work harder
A cliché often used to introduce the world of media and communication is that ‘the rate of change will never be the same again’. There...
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Jelli Announces Release of RadioDash™ 3.0 with New Features for Broadcasters
RadioDash 3.0 Now Provides Real-Time Analytics for Publishers to Accompany Its Powerful Reporting Tools for Advertisers SAN MATEO, CA. – Jelli (www.jelli.com), the programmatic advertising platform...
Social Media Marketing Slows Down in India
What’s the state of social media marketing in India? Things have been better, though not by that much. Research just released by Pitch Madison shows...
Comic: Screening The Suppliers
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
Email vs social: Which is a better form of marketing?
Marketers in the new age advertising are engaged in the buzz around social media marketing strategies. In 2014, marketers in India were seen exploring the...
Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Is Apple Watch the bridge we’ve been waiting for?
The Apple Watch will create new ways for brands to connect with consumers on the go Why? Because the Apple Watch is a new medium...
Publishers give Polar Academy an A+ For Helping Boost Their Native Ad Business
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is announcing Polar Academy, an exciting new training solution exclusively for its...
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Twitter opens nest in Hong Kong for Greater China advertisers
Hot on the heels of its Indonesian office opening last week, Twitter has also opened its Hong Kong office to service the online and mobile...
Kenshoo launches mobile app for campaign management
Kenshoo marketing software company has updated to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
‘DMP Investment Should be Strategic, Not a Knee-Jerk Reaction’
With a third of marketers planning to increase investment in DMPs in 2015, Zuzanna Gierlinska, director, strategic agencies & accounts, Oracle Marketing Cloud, EMEA, calls...
Marketers, get ready for your promotion
We are on the edge of a golden age for marketing. Those employed in the profession are likely to have more influence than ever before...
