Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Tagged: advertising
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
SITO Mobile Acquires Hipcricket’s Mobile Advertising Business
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
Advertisers and agencies lagging on mobility: BuzzCity
Malaysians love their mobiles, and up to eight in 10 use them to surf the Internet. However brands and advertising agencies have yet to really...
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
APAC Brands Struggling to Measure Mobile ROI
While keen to tap mobile devices to reach their audience, marketers in Asia-Pacific are still struggling to accurately measure the actual returns from their mobile...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
#sowhoknew: How #ChinaMeltdown will impact APAC
Whilst the World watches the Greek tragedy of its imploding economy, over in China there is a far more significant drama unfolding. Since mid-June share...
Sociomantic’s Rohit Kumar on why programmatic must show value to grow
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul...
Audi Debuts New Vertical Video Ad Format by Celtra
Revolutionary new ad format presents impactful and engaging mobile content, outperforming key metrics LONDON, UK – Celtra Inc., the leading creative, analytics and optimisation platform...
How Web video blurs church and state lines for publishers
Every major publisher on the Web cites video as a key growth area. The revenue opportunity is too great. But unlike traditional outlets such as...
Indonesia’s Adskom Raises Series A for Regional Expansion; Mangham Gaxiola Launches McGarryBowen in Singapore
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia’s Adskom...
Out with Viewability, In with ‘Share Of Attention’? It Could Become Advertising’s Next Metric
According to Marc Guldimann, CEO at Sled Mobile, viewability might not be all it’s cracked up to be. Though it has gained a lot of...
Facebook changes the way it charges brands for ads
In a significant move for brands and advertisers, Facebook has changed the way it measures cost per click (CPC). Now the definition of CPC only...
