Mobile search ad spend jumps 69% in APAC & Japan in past year
Asia-Pacific and Japan region outpaced all other markets in terms of the growth rates in paid search advertising spend, clicks and impressions, especially on mobile...
Tagged: advertising
UK Ad Viewability Falls Below 50%; US Programmatic Spend Reaches Record $10.1bn
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Next Generation Programmatic: Engage, Don’t Enrage
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year. Spend is expected to exceed...
Gawker’s real business problem: It’s too small for the modern media economy
When Gawker pulled a controversial post last week, it focused attention on how the blog’s racy brand of journalism may be at odds with its...
Mobile App Marketing: Key Consumer Insights from Google
Today’s smartphone users are spending an ever increasing amount of their time and attention on mobile apps – it seems the demand for apps is...
Is Advertising Technology Making People’s Lives Easier?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s...
Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Do Not Track Is Finally Coming, but not as Originally Planned
The long-awaited Do Not Track system is coming soon, but it’s a shell of its former self. It seems like ages since former Federal Trade...
Pointless Rebate Debate Rages On in Ad Land; Zeta in Mega $125 Million Martech Fund Raise
In this week’s ExchangeWire European Weekly Roundup: marketing technology unicorn, Zeta, receives mega funding round of $125 million; the rebate debate continues to rage in...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
