Coull Raises Funding; EU is Suspicious of Big Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: January funding round for Coull; EU scrutinises big...
Tagged: advertising
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for...
FTC Commissioner Julie Brill: Ad Industry Must Shape Up, Or Face The Wrath Of Ad Blockers
AdExchanger | Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain....
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
Yahoo launches native ads via BrightRoll Exchange
Yahoo, Inc. has rolled out programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks leveraging the BrightRoll Exchange for display advertising will...
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
2016: The year mobile ad tech takes a giant leap forward
In the world of online advertising the year 2012 was perceived as the ‘year of mobile’ which has also been one of the ongoing discussions in...
Alex Khan promoted to Asia head for AOL
Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia. “Asia represents...
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
Viacom Asia promotes Paras Sharma to Senior VP
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
Publicis Eyes Majority Stake in Cheil; DoubleClick Goes Programmatic Guaranteed
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis wants a piece of Cheil; Google’s DoubleClick...
Why It’s So Hard To Determine Success In This Rapidly Evolving Programmatic Landscape
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty,...
Comic: Industry Preview 2016
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
D&AD Awards 2016: New ‘festival’; APAC jurors continue to play big role
The D&AD 54th Annual Professional Awards are getting ready for another year of focussing on innovation and design and the role these play in achieving...
Mediaocean Acquires BCC AdSystems to Support Agency Workflows in Asia
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns New York, US —...
