DataXu Launches Pre-Bid Viewability Offering
Leading programmatic marketing software co. offers global marketers tool to ensure quality and transparency in digital advertising Boston, MASS. – DataXu, a leading provider of programmatic marketing...
Tagged: advertising
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
REA Group completes acquisition of iProperty Group
REA Group Limited, a multinational digital media business specialising in property, has successfully completed the acquisition of Asia’s owner and operator of property websites, the iProperty Group....
Stroller brand Easywalker appoints SuperHeroes for global comms
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
Time Inc. Establishes New Advertising Sales Go-to-Market Structure Focusing on Three Advertiser Categories
—Mark Ellis Appointed President and Chief Operating Officer, Time Inc. Sales and Marketing; To Head Automotive Category— —Greg Schumann Appointed President, Pharmaceuticals, Time Inc. Sales...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
USD$1bn Revenue for Criteo; Bowman to Head Intelligent Optimisations
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Criteo crosses USD$1bn (£690m) threshold in revenue;...
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the...
Brands rejoice: Instagram to begin showing the number of views a video gets
View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is...
Digital Place-Based Advertising Is Primed For Programmatic Growth
AdExchanger | Digital place-based (DPB) media – screens with digital content placed in malls, offices, taxis, airports and other locations outside of the home –...
Twitter’s revenue grows despite decline in user numbers in Q4
Twitter’s advertising efforts have paid off in the fourth quarter, as its total revenues grew to USD 2.2 billion, up 58 per cent year over...
Sizmek gets Imran Masood on board to lead sales in Australia & NZ
Sizmek, the open ad management company for omni-channel campaigns, has appointed media and advertising industry executive, Imran Masood, as Sales Director for the company’s Australia...
