Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
Tagged: advertising
Mindshare launches new programmatic desk for Unilever in ASEAN
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
Creativity in programmatic "should not be an afterthought"
Emerging trends and challenges in programmatic advertising Ad blocking We frequently cover ad blocking on this blog, a subject that inevitably poses a problem in...
Google AMP Use in Europe; Rubicon Project Financial Results
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon Project returns...
5 tips to solve the biggest challenge in mobile monetisation
Mobile publishers and app developers are faced with a litany of choices when it comes to monetising their content within their apps and mobile websites....
Finding a Workaround for Effective Mobile Measurement
It’s MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to...
Native Advertising to Grow 156% until 2020; Customer Data Will Drive Sales in Future
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How To Make Programmatic TV Grow Faster? Simplify It
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown,...
Google drops right-side SERP ads: What does it mean for advertisers?
Last week Google confirmed a significant update to its search engine results page (SERP) with the removal of the right hand side ads on desktop. This...
Q4 Video Ad Industry Report: With Rise in Video Convergence, Marketers Leveraging TV Schedules to Plan Complementing Digital Buys
New York – Videology – a leading software provider for converged TV and video advertising – today released findings that show marketers are leveraging their TV advertising...
Eight interesting US digital marketing stats from the past week
Top frustrations for mobile shoppers We’ve all got our own bugbears when it comes to poor mobile UX, but a recent study by Bizrate Insight...
Advertising and Columbus’ Egg
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
Fyber Launches Open Mediation Program
Delivers Maximum Publisher Value Through One Platform with Open Access; Integrates Tapjoy as First Partner BERLIN – Fyber, a leading mobile advertising technology platform, today...
Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Engagement is a better route to campaign accuracy than big data alone
At the same time, technology providers are also more motivated to apply their data and target consumers efficiently, instead of simply shooting for volume. Of...
